Signature Global Launches 'Prive Iconic Tower' Furnished by Armani/Casa Within Cloverdale SPR, Targets ₹580 Crore Revenue
Signature Global Launches Design-Led Luxury Tower Within Cloverdale SPR
Signature Global Ltd announced the launch of Prive Iconic Tower, an ultra-luxury residential development furnished by Armani/Casa, within its flagship township Cloverdale on Southern Peripheral Road (SPR), Gurugram. The announcement, made May 21, comes as a significant expansion of the developer's portfolio into the premium segment.
Project Scope and Configuration
Developed in association with SEETU Kohli Homes, the project marks a significant step in Signature Global's expansion into the premium and luxury housing segment, with a focus on globally inspired design and low-density living. The standalone tower comprises 72 exclusive residences, offering spacious 4-bedroom apartments with only two units per floor, designed to deliver privacy, space, and an elevated lifestyle experience.
The low-density configuration—two residences per floor across 72 units—reflects a deliberate shift toward exclusivity and spatial generosity. The company expects to generate approximately ₹580 crore in revenue from the project.
Armani/Casa Interiors: Design Curation at Scale
The development will feature exclusive private amenities, curated in alignment with Armani/Casa's global design philosophy. Founded in 2000 by Giorgio Armani, Armani/Casa is a world leader in the luxury furnishings sector—a byword for elegance and style stemming from Giorgio Armani's vision of a warm, harmonious, highly comfortable and sophisticated haven.
Over the years, Armani Casa has gone far beyond private residences, shaping interiors for luxury hotels, private residences, yachts, and even branded residential towers around the world. The furnishing partnership with Signature Global represents a rare instance of the Italian luxury brand's intervention in an India-based residential project at scale.
Market Response and Positioning
According to the company, the project has received a strong response at launch, with a significant portion of the inventory already committed. The development has attracted interest from high-net-worth individuals, senior professionals, and business owners across North India, reflecting rising demand for branded and design-led residences in Gurugram.
Location Within the 125-Acre Cloverdale Ecosystem
Prive Iconic Tower is part of SG SPR Estate, a 125-acre integrated township being developed along the Southern Peripheral Road—one of Gurugram's fastest-growing real estate corridors, supported by improving infrastructure and proximity to key commercial hubs. The tower sits within the broader township framework, allowing residents access to the estate's integrated amenities and planning.
Cloverdale SPR itself has drawn industry recognition. Recent awards include Times Business Awards North 2025—Excellence in Luxury Apartments, Construction Week India Awards 2024—Residential Project of the Year, and PropertyGuru Asia Property Awards 2024—Best Green Development (India) for Signature Global Titanium SPR.
Signature Global's Track Record and Expansion
The firm started its journey in Gurugram in 2014 and was founded by seasoned professionals with multiple decades of experience in the financial services sector. The brand's legacy includes 52 successful launches and over 14.6 million sq. ft. delivered, and the company is listed on NSE and BSE after a highly successful IPO in September 2023.
The 2024 launches—Titanium SPR, Cloverdale SPR, De Luxe DXP—are genuinely premium products with reputed construction contractors. Prive Iconic Tower extends this pivot toward branded, design-conscious luxury offerings, departing from the company's earlier focus on affordable and mid-income housing across Delhi-NCR.
Design and Construction Partners
The project draws on international expertise. Construction Partner: Capacit'e Infraprojects Ltd; Architects: DP Consultants (of Dubai Mall fame) & Confluence. This roster reflects Signature Global's strategy of anchoring premium launches with globally recognized construction and design credentials.
Regulatory Standing
All of Signature Global's active projects are registered with HARERA (Haryana Real Estate Regulatory Authority), which is mandatory for projects launched in Haryana. The RERA numbers for several 2024 launches—including De Luxe DXP, Titanium SPR, Twin Tower DXP, and Cloverdale SPR—are publicly available on the HARERA portal.